Eric Brown

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Lead to Lease: Optimizing Marketing Spend Through Technology

From niche and event-based strategies to content marketing to deep-dive SEO analyses, the art and science of apartment marketing is evolving rapidly. More

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Going Solo: Scrapping the Agent-Led Apartment Tour

MC Residential ditches the typical agent-led apartment tour and sees extended office hours and increased occupancy. More

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Apartment Firms Probe New Social Media Strategies

Opportunities and strategies for multifamily apartment companies to leverage the... More

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Multifamily Industry Rents in a State of Flux

The recession does away with fundamentals and stresses property performance across all multifamily markets and product types. Here's our report on the state of rents in the industry. More

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