A new survey from ForRent.com shows how apartment hunters are searching for their... More
While multifamily technology legal dramas continue to unfold, it’s still business as usual for the apartment tech sector. Here's a roundup of notable news items crossing the MFE technology desk in the past month. More
Multifamily apartment firms begin to leverage smart phone barcode functionality. More
A look at the myths and realities behind social media, mobile mania, and resident portals. More
Multifamily operators will have to overcome yet another challenging year of distressed rent fundamentals in order to tap into the promise and expectation of future market growth. More
For months, apartment marketers dare not even use the word luxury to attract rent prospects that were entirely price-driven, counting every cent and cross-shopping every concession. But recent community lease-ups seem to indicate that amenities are becoming front-of-mind to rental prospects again, who, although still extremely cost-conscious, are seemingly open to a larger sales efforts incorporating the full lease value of products and services made available at apartment communities. More
New mobile phone applications offer opportunities for multifamily marketing and operations. More
Beta testing and subsequent tech rollouts must follow a slow-but-steady mantra to meet multifamily muster. More