Can direct investment in emerging PropTech shield multifamily operators from... More
This up-and-coming generation is a few years away from being your target residents... More
From niche and event-based strategies to content marketing to deep-dive SEO analyses, the art and science of apartment marketing is evolving rapidly. More
Many operators are turning their attention to Millennials’ unique needs and preferences—and learning to implement features that appeal to young adult renters. This means courting Gen Y residents with sustainable communities, technology-friendly features, and state-of-the-art amenities. It also means fixing or preventing the four mistakes listed here, lest your properties drive residents to more-accommodating communities elsewhere. More
Apartment operators are likely to benefit from the proliferation of web-based and... More
Technology software, systems, and applications are evolving quickly to meet the marketing and operational needs of apartment owners and operators. More
Multifamily IT tech executives share systems building strategies More