After being acquired by Ontario Teachers’ Pension Plan/Cadillac Fairview earlier this year, Lincoln Property Co.’s Residential Division has rebranded as Willow Bridge Property Co.
The new name and brand give a nod to the company’s strong reputation and nearly six-decade history in the multifamily industry as well as reflect its commitment to its people and future growth.
“We have a proud history, a passionate team, decades of experience, and a track record of delivering results, so it was important to choose a new name that speaks to the history,” said Willow Bridge CEO Duncan Osborne. “Since Mack Pogue founded the company in 1965, the willow tree has been a part of our culture. The first property we built was named after the willow tree, and the willow tree has since served internally as a symbol of the growth and strength of our company, featuring prominently in our leadership awards dating back to 1974.”
Willow Bridge is one of the largest full-service residential property companies in the U.S., touting a strong track record. It has built over 200,000 apartments, manages 180,000 units for its clients, and oversees over $3 billion in owned assets under management. The company, which has a presence in 75 markets, has over 4,500 employees.
Osborne added that the company has ambitious growth plans.
“With strong sponsorship from our new shareholder, we are investing in our people and our capabilities. We have a thoughtful strategy to grow and support our property management operations and clients, while significantly expanding our investment and development program with sponsorship from our shareholder and plans to expand our capital relationships,” he explained. “It was only fitting that this symbol of growth, strength, and perseverance guides us as we embark on our next chapter.”
According to Willow Bridge, it is no longer affiliated with Lincoln Property Co. or Liberty Military Housing, which is reflected in its updated units under management.