Landing, a network for flexible-lease apartments, has received $180 million in debt financing that will support the rapid adoption of its platform for multifamily owners. According to Landing, the capital will enable the company to scale its national portfolio of fully furnished apartments, on-the-ground customer service team, sales force, and marketing engine.
“Our goal is to increase availability across the country and continue to drive steady demand to our multifamily partners,” says a Landing spokesperson. “We’re currently available across all major markets and will continue to increase availability and expand into emerging markets.”
Landing first introduced its multifamily platform in 2023 to enable owners to fill units faster because of demand for flexible accommodations. Over the past year it added thousands of new apartments across more than 300 properties.
“When we first launched our multifamily platform, it served as a powerful solution for our partners to quickly find demand and fill vacant units,” notes the spokesperson. “Since then, we’ve become an integral piece of their broader strategy. It’s translated into hundreds of new properties across thousands of units and tens of millions in partner revenue over the past year. Our network model enables us to meet consumers where they are and allow them to move throughout thousands of apartments across the country seamlessly.”
According to Landing, its multifamily partners can rely on a steady demand from pre-vetted guests as well as tap into short-, medium-, and long-term stays. In addition, the company handles all logistics from listing, furnishing, and guest communications.
The company has seen momentum in recent months, with expansions in San Diego, several new Florida markets, and throughout Texas. Since initial onboarding, it has seen a 50% expansion rate among its partners, with many increasing the number of apartments multiple times at the same property. It also recently released a one-year deal designed to lower the barrier to entry for owners.
“Landing offers people a level of freedom, consistency, and convenience they can’t find anywhere else. No matter where they go—for however long—we guarantee they can feel at home with the accommodations, amenities, and locations they love,” adds founder and CEO Bill Smith. “We’ve grown tremendously over the past year, allowing us to provide our multifamily partners with incremental revenue to help them achieve higher profitability on their assets. As we build on this momentum, we’re focused on growing our network and providing greater optionality and value to our customers and partners alike.”
