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MFE Concept Community 2015

MFEConceptCommunity2015

Welcome to the 2015 Concept Community, “Baby Boomerang.” This year we’re taking a look at the housing wants and needs of baby boomers, the nation’s second-largest generation, with our partners Holland Residential, J Turner Research and David Baker Architects.

A Look Back: The Vision of the 2015 Concept Community
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A Look Back: The Vision of the 2015 Concept Community

Amit Price Patel, a principal with San Francisco–based David Baker Architects,... More

Tags: David Baker Architects, Baby Boomers, Multifamily Executive Conference, Multifamily Building, MFE Concept Community
The 2015 Concept Community: Animated Renderings
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The 2015 Concept Community: Animated Renderings

Amit Price-Patel of San Francisco-based David Baker Architects offers up this... More

Tags: Design, Baby Boomers, Community Projects, Multifamily Building, MFE Concept Community
Exclusive Survey: The Housing Wants and Needs of Baby Boomers
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Exclusive Survey: The Housing Wants and Needs of Baby Boomers
By Joseph Batdorf

Our exclusive research into this voluminous demographic reveals how boomers look... More

Tags: Demographics, Baby Boomers, Research, MFE Concept Community, 2015 MFE Concept Community
Truth in Advertising: Consumer Psychology and Baby Boomers
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Truth in Advertising: Consumer Psychology and Baby Boomers
By Jerry Ascierto

You don't sell the steak, you sell the sizzle. But in the apartment world,... More

Tags: Baby Boomers, MFE Concept Community, 2015 MFE Concept Community, Marketing
Mix and Mingle: Shared Services for Seniors, Market-Rate Renters Prove a Success
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Mix and Mingle: Shared Services for Seniors, Market-Rate Renters Prove a Success
By Lindsay Machak

Pillar Properties finds success in developing market-rate apartments near its... More

Tags: Washington, Construction, Demographics, Baby Boomers, Senior Housing
Baby Boomers Want Space, Lifestyle Amenities in Apartments
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Baby Boomers Want Space, Lifestyle Amenities in Apartments
By Lindsay Machak

What kind of neighborhood are boomers looking for? Today’s developers are getting... More

Tags: Baby Boomers, Development, TDK Construction, Holland Residential, Zoning
Flexibility Is Key in Marketing to Boomers
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Flexibility Is Key in Marketing to Boomers
By Bendix Anderson

A single medium won't do when promoting multifamily properties to the 55-plus set.... More

Tags: Demographics, Baby Boomers, Alliance Residential, Holland Partner Group, Senior Housing
Avanti Makes Senior Housing 'Sexy'
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Avanti Makes Senior Housing 'Sexy'
By Barbara Ballinger

The 2-year-old seniors housing developer aims to differentiate itself with... More

Tags: Baby Boomers, Senior Housing, MFE Concept Community, 2015 MFE Concept Community, ADA Compliance
McKinley Finds Niche Renter in Baby Boomer Women
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McKinley Finds Niche Renter in Baby Boomer Women
By Lindsay Machak

Albert Berriz and his team at Ann Arbor, Mich.-based McKinley came up with a new... More

Tags: Demographics, Baby Boomers, McKinley, Tampa-St. Petersburg-Clearwater, FL, Florida
Which Green, Sustainability Features Do Boomers Crave the Most?
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Which Green, Sustainability Features Do Boomers Crave the Most?
By Lauren Shanesy

Adding green elements to buildings reduces energy consumption, improves health,... More

Tags: Demographics, Baby Boomers, MFE Concept Community, Green Communities, 2015 MFE Concept Community
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2015 Concept Community Sponsor Pavillion

Meet the Players

  • Joseph Batdorf
    Joseph Batdorf
    Joseph Batdorf co-founded J Turner Research, one of the nation's leading providers of market research specific to the multifamily industry, in 2003. He currently serves as the company's president. Prior to launching J Turner Research, Batdorf was founder and president of AmRent, where he pioneered innovations in the resident screening business, including sophisticated data-gathering techniques and an automated system to instantly score a prospect. Batdorf currently serves on the National Multifamily Housing Council Advisory Committee.
  • Amit Price Patel
    Amit Price Patel
    Amit C. Price Patel, AIA, LEED AP, is principal at David Baker Architects (DBA), a progressive San Francisco firm focused on multifamily housing, sustainable practices, and urban solutions. Patel leads DBA’s Urban Design Studio and represents the firm nationally. His recent projects include Richardson Apartments, a 120-unit building for formerly homeless residents in San Francisco, which won both the national AIA Housing Award and the AIA/HUD Secretary’s Award for Excellence in Affordable Housing Design. Patel is currently overseeing the design and construction of the Dr. George Davis Senior Building, affordable rental apartments and a community center for seniors in San Francisco.
  • Josh McDonald
    Josh McDonald
    Josh McDonald is directly responsible for all aspects of marketing at Holland Partner Group, providing strategic marketing direction for each of the firm’s five integrated companies representing over 70 communities and 20,000 units. With over 15 years of diverse marketing experience, McDonald has an extensive background and knowledge in ecommerce, product differentiation, branding and generational marketing. McDonald currently serves on the National Multifamily Housing Council’s Marketing and Brand Management Committee, the National Apartment Association’s Marketing Committee and Zillow Advisory Board.
  • Josh McDonald
    Brenner Daniels
    Brenner Daniels serves as development director for Holland Development in Oregon and southwest Washington. His responsibilities include development and redevelopment, debt and equity procurement and working with the team in all facets to plan and execute projects. Daniels joined Holland in the fall of 2010 and has over 14 years of experience in development, finance and construction. During his career, he has developed and financed nearly $2 billion in total transaction volume working with life insurance companies, conduits, banks and federal agencies. That experience has been a valuable asset to Holland in the garden style, mid-rise and senior housing communities he’s developed with the organization.
2015 Concept Community Sponsor Pavillion

Meet the Players

  • Joseph Batdorf
    Joseph Batdorf
    Joseph Batdorf co-founded J Turner Research, one of the nation's leading providers of market research specific to the multifamily industry, in 2003. He currently serves as the company's president. Prior to launching J Turner Research, Batdorf was founder and president of AmRent, where he pioneered innovations in the resident screening business, including sophisticated data-gathering techniques and an automated system to instantly score a prospect. Batdorf currently serves on the National Multifamily Housing Council Advisory Committee.
  • Amit Price Patel
    Amit Price Patel
    Amit C. Price Patel, AIA, LEED AP, is principal at David Baker Architects (DBA), a progressive San Francisco firm focused on multifamily housing, sustainable practices, and urban solutions. Patel leads DBA’s Urban Design Studio and represents the firm nationally. His recent projects include Richardson Apartments, a 120-unit building for formerly homeless residents in San Francisco, which won both the national AIA Housing Award and the AIA/HUD Secretary’s Award for Excellence in Affordable Housing Design. Patel is currently overseeing the design and construction of the Dr. George Davis Senior Building, affordable rental apartments and a community center for seniors in San Francisco.
  • Josh McDonald
    Josh McDonald
    Josh McDonald is directly responsible for all aspects of marketing at Holland Partner Group, providing strategic marketing direction for each of the firm’s five integrated companies representing over 70 communities and 20,000 units. With over 15 years of diverse marketing experience, McDonald has an extensive background and knowledge in ecommerce, product differentiation, branding and generational marketing. McDonald currently serves on the National Multifamily Housing Council’s Marketing and Brand Management Committee, the National Apartment Association’s Marketing Committee and Zillow Advisory Board.
  • Josh McDonald
    Brenner Daniels
    Brenner Daniels serves as development director for Holland Development in Oregon and southwest Washington. His responsibilities include development and redevelopment, debt and equity procurement and working with the team in all facets to plan and execute projects. Daniels joined Holland in the fall of 2010 and has over 14 years of experience in development, finance and construction. During his career, he has developed and financed nearly $2 billion in total transaction volume working with life insurance companies, conduits, banks and federal agencies. That experience has been a valuable asset to Holland in the garden style, mid-rise and senior housing communities he’s developed with the organization.
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