Generation Z is starting to enter the multifamily rental market. Anyone born from 1997 onward is part of this new generation, and the oldest are just turning 23, according to the Pew Research Center. The 2020 MFE Concept Community takes an in-depth look at iGen, the most ethnically diverse and largest generation in American history. This six-month, in-depth series will examine what drives this generation and how apartment owners and property managers can keep up to attract and retain this new group of renters. Experts will weigh in on how to adapt design and amenities, how to keep up with the ever-evolving technology innovations and the privacy standards that come with those high-tech solutions, fresh new strategies for marketing and leasing, and the need for sustainable and affordable housing.
Practical amenities and sustainability resonate, too. More
J Turner Research’s Joseph Batdorf delves into what appeals to this new wave of... More
