Generation Z is starting to enter the multifamily rental market. Anyone born from 1997 onward is part of this new generation, and the oldest are just turning 23, according to the Pew Research Center. The 2020 MFE Concept Community takes an in-depth look at iGen, the most ethnically diverse and largest generation in American history. This six-month, in-depth series will examine what drives this generation and how apartment owners and property managers can keep up to attract and retain this new group of renters. Experts will weigh in on how to adapt design and amenities, how to keep up with the ever-evolving technology innovations and the privacy standards that come with those high-tech solutions, fresh new strategies for marketing and leasing, and the need for sustainable and affordable housing.
Outdoor space, clean air, and diverse activities appeal to apartment seekers. More
As the first generation to grow up with the internet, Gen Z renters tend to live... More
Overtly academic and value-driven, this generation is looking to get the most bang... More
The next wave of renters will trade apartment size for more community spaces and... More
Robust social media efforts can be a significant marketing strategy for... More
Developers struggle to build apartments in busy, social neighborhoods at a price... More
The growing popularity of co-living and its financial benefits appeal to renters... More
The newest wave of renters wants convenience, compatibility, and control. More
Sustainability is a safe bet when developing for multifamily’s next generation. More
