April 2016 Table of Contents

REX Architecture compensates for the small square footage of the building’s units, aimed at a niche demographic of transient renters, by creating unconventional, 360-degree views through an innovative design. Read more

Blacksburg, Va.-based company balances home building and apartment operations. Read more

There's been a large change-up in our top REITs for online reputation over the year. Read more

Three-building K2LA, by Century West Partners, appeals to broad, growing population of Korean residents, other ethnic groups, Gen Xers and Yers. Read more

The idea that the conventional, market-rate apartment market is anywhere near an affordability crisis—or that owning is cheaper than renting in many markets—is simply wrong. Read more

Effective branding, updated signage, elegant Web design are key components in advertising campaigns. Read more

Holli Beckman knows a thing or two about social media. As vice president of marketing at WC Smith, she's often tasked with outmaneuvering much larger competitors in one of the nation's most competitive metros. And here, she offers insight on how to leverage technology to level the playing field between the Davids and Goliaths of the apartment world. Read more

Communal amenity spaces have gotten bigger and more extravagant in recent years—a trend industry professionals aren’t sure will change any time soon. Read more

Want to keep your residents from changing properties? Industry experts say allowing residents to add personal design touches to units increases the likelihood of lease renewal, often at little or no extra cost to either party. Read more

Tax law changes could lead to a bigger influx in 2016. Read more

Stuyvesant Town and Peter Cooper Village led the way last year. Read more