May 2015 Table of Contents

Editor's Letter
Are They Customers or Commodities? Man vs. Revman Part 2 Multifamily Executive Are They Customers or Commodities? Man vs. Revman Part 2

If you trade renters like day-traders flip stocks, then what you're really pricing is a human's worth. Read more

Check In...
The Dutch Windwheel: An Innovative Icon for Sustainable Design Multifamily Executive The Dutch Windwheel: An Innovative Icon for Sustainable Design

An innovative concept in the Netherlands puts sustainability at the center of attention in a new mixed-use development. Read more

New Mixed-Use Project to Rejuvenate California City Multifamily Executive New Mixed-Use Project to Rejuvenate California City

ROEM Corporation breaks ground on new affordable, energy efficient development in Baldwin Park, Calif. Read more

The GDP of the Multifamily Industry Multifamily Executive The GDP of the Multifamily Industry

The national economic contribution of the multifamily industry is $3.5 billion daily, according to the NMHC and NAA . Read more

Focus...
Lennar Multifamily Sees Opportunity in Phoenix Metro With Skywater at Town Lake new developments Lennar Multifamily Sees Opportunity in Phoenix Metro With Skywater at Town Lake

Home builder's apartment development division targets young professionals amid Tempe-area job growth, strong infrastructure. Read more

Small Apartments: Are We Building Too Many? Multifamily Executive Small Apartments: Are We Building Too Many?

Data from the past decade show the increasing popularity, and construction, of small units. But is the supply getting out of control? Read more

Features
2015 NMHC 50 Owners Profile: Steadfast Scales the Ranks, Under the Radar Multifamily Executive 2015 NMHC 50 Owners Profile: Steadfast Scales the Ranks, Under the Radar

By focusing on secondary markets and assets, NMHC 50 Owners-list newcomer Steadfast Cos. is building long-term value. Read more

2015 NMHC 50 Managers Profile: Asset Plus Adapts to Thrive Multifamily Executive 2015 NMHC 50 Managers Profile: Asset Plus Adapts to Thrive

One by one, Asset Plus Cos. has explored and succeeded in new geographic and product markets on its way up the NMHC 50. Read more

2015 NMHC Top 25 Developers Profile: Calida Climbs the List With Disciplined Approach Multifamily Executive 2015 NMHC Top 25 Developers Profile: Calida Climbs the List With Disciplined Approach

Formed amid the recession, The Calida Group made the NMHC Developers list by holding firm on its conservative investing strategy. Read more

2015 NMHC Top 25 General Contractors Profile: Galaxy's Star Rises Multifamily Executive 2015 NMHC Top 25 General Contractors Profile: Galaxy's Star Rises

Galaxy Builders’ business model centers around strong client relationships, allowing the company to keep its doors open during economic downturns—and move up in the NMHC rankings. Read more

Touch...
Lyons Returns With Cardinal Multifamily Executive Lyons Returns With Cardinal

After retiring from BH Management, Laurie Lyons thought she was done with multifamily. But after joining Cardinal Group, she's looking to remake property management. Read more

Revisiting Craigslist: How to Post Like a Pro MULTIFAMILY EXECUTIVE Revisiting Craigslist: How to Post Like a Pro

Here are a few tips on how to play by Craigslist's new rules. Read more

What Renters Want: Affordability Becoming Major Concern

As rents continue to rise across the country, tenants are prioritizing affordability and looking for ways to save. Read more

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