February 2015 Table of Contents

Editor's Letter
Perception Is Reality Perception Is Reality

In the court of public opinion, a toxic brand faces long odds in detox. Read more

Check In...
"Wonka-esque" Cableless Elevator Unveiled Technology "Wonka-esque" Cableless Elevator Unveiled

ThyssenKrupp reveals new cableless elevator that could revolutionize high-rise building design. Read more

What Slowdown? Rent Growth Accelerated in 2014 What Slowdown? Rent Growth Accelerated in 2014

Rents grew a healthy 4.7 percent last year, the highest level since 2011, according to MPF Research. Read more

Mixed-Use Development a Hit in Corona Mixed-Use Development a Hit in Corona

Wermers Properties and Watermarke Properties are teaming up to put a $150 million development in Corona, Calif. Read more

FHFA Directs Fannie, Freddie to Pay Into Housing Trust Fund FHFA Directs Fannie, Freddie to Pay Into Housing Trust Fund

At long last, the National Housing Trust Fund (NHTF) is on its way to getting its first dollars. Read more

Americans Paid $441 Billion in Rent in 2014 Check In Americans Paid $441 Billion in Rent in 2014

A recently released study by Zillow notes a 4.9 percent year-over-year increase in cumulative rent paid in America. Read more

Top 10 Rent Growth Markets of 2014

The West was best when it came to rent growth in 2014. Read more

David Reznick, Longtime Affordable Housing Leader, Dies David Reznick, Longtime Affordable Housing Leader, Dies

David Reznick, one of the longtime leaders of the affordable housing industry, died Dec. 31, 2014. Read more

Focus...
High-End High-Rise Meets Success in Chicago’s South Loop new developments High-End High-Rise Meets Success in Chicago’s South Loop

M&R Development’s 42-story 73 East Lake proves popular with young professionals in a formerly downtrodden neighborhood. Read more

Class C Market Grows Tense Multifamily Trends Class C Market Grows Tense

The product's growing popularity may press buyers to seek yield in riskier markets and assets. Read more

Campus Crest Changes Course Inspire Campus Crest Changes Course

After four years of stumbling, a new management team takes over at the Charlotte, N.C.–based student housing firm. Read more

Finance
Multifamily’s Debt Kings Finance Multifamily’s Debt Kings

The GSEs still rule the apartment lending landscape, but plenty of other options abound. Read more

Julian Castro's Priorities for 2015 Julian Castro's Priorities for 2015

The new HUD secretary talks about his policy priorities and speculation that he'll be considered for higher office. Read more

Foreign Capital Influx Continues

After a strong 2013, it looks like foreign investment in multifamily will have excelled again in 2014. Read more

Touch...
Hacked! Seven Tips for Preventing and Managing a Data Breach Hacked! Seven Tips for Preventing and Managing a Data Breach

Data breaches aren't going to stop any time soon, so you may as well be prepared for one. Read more

Package Locker Industry Lifts Off Package Locker Industry Lifts Off

Leasing offices are becoming inundated with residents' packages, but package lockers look to solve that problem and even add some ancillary income. Read more

Wrap...
Waiting Game: Where Are All the Young Renters? MULTIFAMILY EXECUTIVE Waiting Game: Where Are All the Young Renters?

Housing data on 20- to 34-year-olds suggest that a good deal of pent-up rental demand could emerge from this group once the economy improves. Read more

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