Property managers must begin to regard community residents each as business nodes for whom there’s investment and a margin of profit on that investment. Technology serves multiple roles here, both as an investment that elevates the perceived value offered to your residents, and as the enabler of scalability. Read more
Rental payment history may be more valuable than credit history in differentiating good renter prospects from bad. Read more
Online renewal technologies can more effectively close the deal on the easiest leasing customer you’ll ever have: your current residents. Read more
Rather than focusing on a prospect’s credit score, screening professionals stress a more hands-on and holistic approach to approving rental applicants. Read more
Multifamily apartment companies could be facing an on-site hiring crisis as the economy improves the chances for recidivism just as the industry begins to look for higher levels of marketing and sales experience among their front line employees, according to a panel on apartment industry human resources held at the MFE Conference last week in Las Vegas. Read more
Multifamily mobile apps have become the de-facto software development platform for the 21st century. REITs, private operators, vendors, and now student housing firms are embracing smart phone, iPad, and tablet PC applications for their low cost of entry, high user absorption, ease of use, and return on investment. Read more
After years of trying, multifamily is only starting to grasp the point and power of social media. Read more
As residents become more cell phone and smart phone dependent, progressive apartment owners and developers are looking for ways to deliver reception-haven properties. Read more
We test-drive Vaultware’s automated market comp report system and learn why the firm’s executives think the technology will boost leasing office productivity Read more
Broad industry adoption, maturation of systems highlight trends at first annual Apartment Revenue Management Conference. Read more
Executive dashboards leverage near–real-time information to help apartment pros stay nimble. Read more
Once a hallowed metric of Internet marketing success, bounce rates have recently lost some of their luster. Read more
As managers and enterprises cross over from defensive to proactive tech strategy, it gets a hell of a lot better. Read more
MFE's annual roundtable of multifamily IT experts discusses the keys to making technology work for apartment owners, managers, and developers. Read more