The Wolff Co. Opens Adaptive-Reuse ‘Flexidential’ Project

In Falls Church, Virginia, the newly converted development offers 675 apartments and over 30,000 square feet of amenities.

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Three Collective's game room brings the community together with a bowling alley, virtual reality, and more.

Courtesy Three Collective

Three Collective's game room brings the community together with a bowling alley, virtual reality, and more.

Three former office towers in Falls Church, Virginia, have successfully been converted into Three Collective (3co), a new “flexidential” apartment community with 675 apartments.

Developed by The Wolff Co. and designed in collaboration with Private Label International and Lessard Design, the community is managed by Bozzuto and features loft-style one-, two-, and three-bedroom units with exposed concrete ceilings and large windows. While the design maintains some of the original commercial structures, it also includes features tailored for residential use, including flexible layouts intended for live-work arrangements plus more than 30,000 square feet of amenity space.

Jen Mihm, executive vice president, asset management, at The Wolff Co., says, “The ‘flexidential’ style refers to the unique blend of residential and functional spaces available to residents at Three Collective. More than just a place to live, 3co is a modern community where residents can seamlessly create, work, connect, and play, all under one roof.”

Set at the heart of a revitalization of the Bailey’s Crossroads district within Fairfax County, 3co is seeing an influx of local artisans and entrepreneurs, both as residents of the 675-unit community and through the 8,000 square feet of community-centric retail space.

“This award-winning development is the culmination of a shared vision between Wolff, our development partners, and local government to reimagine underused office space in a way that sets the tone for future community-driven transformation,” says Matt Perrin, chief information officer, The Wolff Co.

Residents have access to coworking areas; social kitchens; a professional-grade demonstration kitchen; podcast and recording studios; music practice rooms; an art studio; bowling alleys; a virtual reality gaming lounge; a makerspace; multiple indoor and outdoor lounges and gathering areas; and an indoor dog park called The Barking Lot.

The interiors by Private Label International include custom artwork, acoustic treatments, and tech-enabled features to support a range of resident lifestyles. Every space within 3co was curated to bring members of the community together to collaborate and encourage one another, according to The Wolff Co.

“Designing Three Collective during a time when the world was craving connection during COVID challenged us to think beyond the physical,” says Wendi Stallings, principal of Private Label. “We focused on creating spaces that function seamlessly and foster a larger-than-life sense of community. Seeing it come together as a beacon of that spirit, where people can gather, create, and belong, has been a once-in-a-lifetime experience.”

About the Author

Leah Draffen

Leah Draffen is an associate editor for Zonda's Builder and Multifamily Executive magazines. She earned a B.A. in journalism and minors in business administration and sociology from Louisiana State University.