Residents at Heartwood Powder Springs will have access to a wealth of upscale amenities.
Courtesy Selig Enterprises Residents at Heartwood Powder Springs will have access to a wealth of upscale amenities.

Selig Enterprises, one of the largest privately owned real estate companies in the Southeast, is expanding its footprint outside of its hometown of Atlanta with the opening of a 300-unit multifamily community in Powder Springs, Georgia.

Heartwood Powder Springs also officially launches Selig’s Heartwood brand. While the company has been focused on urban development in Atlanta, recently developing Westbound at The Works, a 306-unit multifamily community on the Upper Westside, and 40 West 12th, a luxury condo tower in Midtown, the new brand embraces suburban apartment living and is expected to expand with developments in additional markets.

“Powder Springs, located in Cobb County, is a growing submarket, and there is a demand for quality multifamily product. We are elevating garden-style living to meet this demand,” said Greg Lewis, senior vice president of development at Selig. “Heartwood Powder Springs provides a modern residential option with exciting, state-of-the-art amenities and elevated finishes to create a true community feel.”

Touted as the first multifamily community to be delivered to the area in nearly two decades, the development is expected to welcome its first residents later this month. Heartwood Powder Springs comprises one-, two-, and three-bedroom units across 10 buildings.

Residents will have access to upscale amenities, including 5 acres of green space; walking trails; a dog park; a pickleball court; a 10,000-square-foot clubhouse with coworking spaces; an indoor and outdoor bar and game room; a state-of-the-art fitness center with outdoor and indoor studios as well as a yoga studio; a pavilion with gas grills and outdoor dining spaces; and a resort-style swimming pool.

Partners on the community include RangeWater Residential, which is handling leasing and property management; general contractor True North Cos.; architect Silver Studio; equity partner SilverCap Partners; and construction lender Wells Fargo Bank.