The front lobby at The Paramount.
Marmol Radziner The front lobby at The Paramount.

Related Cos. has re-opened The Paramount, a 43-story high-rise in San Francisco’s SoMa district, following a $25 million renovation and redesign effort. The 387-unit community, originally constructed in 2001 as a market-rate complex, now features modernized units, refreshed common spaces, and an expanded, state-of-the-art amenity roster.

“Inspired by the buzz and energy of San Francisco, The Paramount was designed to reflect and cater to the lifestyle and personality of our San Francisco residents, making it the perfect place to call home and connect with family, friends, and colleagues,” said David Greenberg, vice president of Related Management Co., in a statement. “The Paramount provides residents with the utmost luxury and unparalleled, five-star service, and we look forward to reintroducing the property to the San Francisco market.”

The Paramount’s new design, by the Marmol Radziner design–build firm, combines polished marble, wood textures, and other natural elements. The lobby includes a Nacardo quartzite accent wall, plush lounge seating, limestone floors, and a “living wall.” The walls and hallways feature artwork from Eva Schlegel, Val Britton, and other local artists.

A unit interior at The Paramount.
Marmol Radziner A unit interior at The Paramount.

The residential units have been updated with oversized window, hardwood flooring, in-unit washer/dryers, stainless steel appliances, marble backsplashes, and undercabinet lighting. The units range from studios to two-bedrooms, with rents from $3,195 to $5,895.

Amenities include a fitness center and yoga studio, a heated outdoor swimming pool, and a rooftop terrace and dog run. A full-service business center offers three conference rooms, and the "tech bar" features computers, printers, and a coffee station. Next door, the entertainment lounge offers a demonstration kitchen, dining area, and TVs. Residents can also take advantage of 24-hour valet parking, valet dry cleaning, personal storage, and bicycle storage.

“We're very excited to offer a new way of elevated living for our residents here at The Paramount and at our future residential developments in San Francisco,” said Bill Witte, chairman of Related California, in a statement.