Hot Product of the Month
ART TECH: Billijam digital art can be used to add changing, dramatic art elements to public spaces of high-end properties. The system can display colorful images on plasma screens or project them onto nearly any type of surface, even a very large one. Displays can be timed to create different ambiances throughout the day, jumpstarting residents in the morning with a dynamic image or creating a relaxing mood to welcome them home in the evening.
For information contact Billijam at 212-222-5942 or visit www.billijam.com.
Q: What new or unusual amenities are properties offering to entice residents?
A: Apartments.com recently took an informal survey of its on-staff professional photographers, who are the people who visit and photograph the rental properties listed on our online listing site. While they saw some definite trends, they also reported that properties continue to experiment with unique amenities. On the trend front, wine rooms, which are very popular on the West Coast, are now popping up in areas as remote from a vineyard as Houston. Spas offering massage and other salon services are becoming more common, as are yoga and spinning rooms, and even community theaters. In the area of unusual and unexpected amenities, some properties are handing out “breakfast bags” with dry cereal bars and fruit to residents.
– Maureen Boyle, senior marketing manager with Apartments.com in Chicago, answered this month’s question.
Previous Q&As have addressed landscaping issues, playground equipment, and lower-cost alternative products, among other topics. If you’d like to suggest or answer a question for a future Product Studio Q&A, please contact Rachel Azoff at [email protected].
