As one of the first projects to go up in a 36-acre, $250 million master-planned development in Dallas, the Post Sierra at Frisco Bridges had a blank design slate. Post Properties, the Atlanta-based developer of the 269-unit project, wanted an attention-grabbing look.
“We have great visibility from the Dallas toll road, so we wanted something that catches your eye and separates it from the typical apartment communities that you see,” says David Ward, Post’s executive vice president and regional investment director for Southwest markets. “We used a mix of stone and brick and steel siding—materials that would be pretty unique and would capture someone’s attention.”
Tom Gorney, project manager at Memphis, Tenn.-based Looney Ricks Kiss Architects, says that he spiced up the project’s contemporary look by adding native stone. “The design represents the best of both worlds,” Gorney says. “We started with the Texas vernacular because it is something you didn’t find when the traditional architecture was being developed. Then we used the straight-edge metals to contrast with the traditional materials.”
Ward says the design is meeting his attention-grabbing goal. Despite a tough real estate market in Dallas, the first 34 units rented quickly in June, he says. The units range from 600 square feet to 1,300 square feet, with rents from $750 to $1,640 per month.
Inside, the apartments include high-end amenities such as granite countertops, stainless steel appliances, and deep-soak tubs. Post Sierra also offers residents a clubroom with a demonstration kitchen, wine lockers, and multiple flat-screen televisions, as well as three courtyards.
The master-planned development’s remaining units and 30,000 square feet of retail space are expected to be finished in the fall.
