Originally built 40 years ago, Véda Luxury Apartments in Sherman Oaks, Calif., previously known as the Grand, was considered the “height of luxury” in the northwest region of Los Angeles. Over time, the building had been severely neglected and was in need of an entire overhaul that improved building infrastructure, reallocated the amenities, and recreated the marketing path.
San Francisco–based developer Stockbridge Capital Group, Santa Monica, Calif.–based architect DE Architects, and designer Private Label International teamed up to update the community and its amenity spaces for the new targeted demographic.
As a long-standing staple of apartment amenity offerings, the developer wanted to put extra emphasis on the fitness center space. The original property’s fitness component was in an undersized and underused area separated from the other amenities. During the repositioning, the fitness center was relocated to a prominent and much larger location off the main lobby.
The team drew inspiration from high-end, boutique fitness centers and night clubs and designed the space to be dramatic and full of energy. Featuring a geometric screen wall that folds onto the ceiling, exposed concrete floors, reclaimed wood, graphic metallic wall coverings, large-scale porcelain slabs, and acoustic wood wool panels, the center’s aesthetic appeal aligned with the modern and savvy demographic that the property wanted to attract. Additionally, the space was updated with new equipment, increased square footage and floor space, and improved accessibility.
By expanding the overall square footage, the team was able to incorporate additional fitness-related areas within or adjacent to the center including a rock climbing wall, a multilevel amphitheater space, a hospitality lounge, and market with healthy vending and towel service. The amphitheater space, in particular, is a flexible space that offers spin, yoga, fitness on-demand, and the ability to be used as a theater for special events.