As a full-service residential hospitality operator, Sentral launched its SentralLife app in early 2023 to enhance residents’ daily lives. The everyday tool has a 90% adoption rate among Sentral’s residents as it simplifies community communications, rent payments, service requests, amenity reservations, package tracking, and travel reservations.
“What differentiates SentralLife is that we have created—and have been able to scale—a consistent, holistic, and personalized resident ‘one app’ experience while also incorporating enough flexibility to accommodate each property owner’s unique brand identity. Typically, accommodating one comes at the cost of the other in our industry. At Sentral, flexibility is in our DNA,” says Todd Butler, Sentral’s chief technology officer.
Sentral’s network of residential projects is amplified with the app’s variety of offerings that are customized for each community with a local influence. Residents can view daily programming; book curated services and amenities; sign up for fitness classes; order from on-site food and beverage services; RSVP for community events; text staff; and access exclusive resident referral offers and travel benefits.
Butler adds, “In an industry riddled with countless apps that overwhelm and complicate the resident experience, it is Sentral’s hospitality-first operating model that keeps us laser-focused on making sure our app is accommodating and facilitating as much of the resident experience as possible. Whether you’re booking a fitness class, requesting your car, ordering a meal, or unlocking your door, that’s SentralLife.”
Further maximizing a net operating income lift for Class A owners, the SentralLife app’s operations dashboard includes tech-automated workflows; a live feed of work orders with real-time service; and profiles featuring residents’ history and personal preferences for more customized experiences.
