Developed by Cleveland-based Zaremba Residential Group and designed by Humphreys & Partners Architects, Fusion 1560 has a name that reflects its eclectic mix of façades, amenities, and green spaces, all of which are “fused” together cohesively. The apartment complex adjacent to downtown St. Petersburg, Fla., targets young urban professionals and presents a blend of different elements that create a highly attractive whole.
The first “fusion” can be found in the elevations of the building. A unique blend of brick, metal panels, stucco, fiber-cement siding, and corrugated metal on each elevation creates the impression of several different buildings. This prevents the 325-unit complex from looking like a compound, yet the unity between each elevation and the Modern Industrial architectural style of the entire complex maintains their relationship to one another.
The industrial look of the building doesn’t impede the natural elements surrounding it. A creek that ran through the site presented a challenge in the construction of the complex, but a harmony was achieved between the highly modern architecture and the natural accents of the lush site through the creation of pathways in the courtyard that overlook the remaining creek area below.
The interior of the development is just as appealing and offers numerous amenities that provide young professionals the lifestyle associated with condominium living without losing the professional management that comes with an apartment community.
Fusion 1560 is the first development Zaremba has targeted to Gen Y, but the developer’s transition to this demographic has been seamless, and the surrounding area has become just as connected to the community.
“Beyond the walls of the building, outside businesses interact with the property—neighborhood restaurants hold tastings and cooking demonstrations, and local fitness and spa professionals offer services—which brings interaction and partnership with the neighborhood,” says Mark Humphreys of Humphreys & Partners. “This is also important to the Gen Y demographic, which tends to lean toward a mixed-use environment, where they can easily walk down the street to their favorite restaurant or wine bar, which may regularly hold events in their own building. It’s bridging the amenities of both the building and the neighborhood.”
