Mercedes-Benz Place Miami, JDS Development Group by the Boundary

JDS Development Group and Mercedes-Benz have begun construction of Mercedes-Benz Places in the Brickell neighborhood of Miami. The inaugural North American Mercedes-Benz branded project will span over 2.5 million square feet across 67 stories, centered around the theme of “Timeless Design, Inspired by Miami.”

"It is a privilege to work with Mercedes-Benz and move beyond a traditional residential building to create a new community for the future. Underpinned by sustainable building methods and design, Mercedes–Benz Places in Miami will create a legacy not just for Brickell, but Florida as a whole,” says Michael Stern, founder and CEO of JDS Development Group.

The mixed-use building will include 791 Mercedes-Benz residences with studios to three-bedroom condominiums. With views of Miami, Biscayne Bay, and the Atlantic Ocean, the project is part of the Mercedes-Benz licensing business by Mercedes-Benz Customer Solutions GmbH. The Mercedes-Benz design team has worked in collaboration with SHoP Architects to ensure the structure embodies the brand's design philosophy of "sensual purity.”

"Our branded real estate venture in Miami embodies the strategy behind Mercedes-Benz Places,” Eva Wiese, head of Mercedes-Benz Customer Solutions GmbH, says. “We want to develop exclusive residences with our partner that are undeniably Mercedes-Benz and create a new mode of urban living with vibrant communities. Ultimately, we want to create places to come home to, in a location worth living in."

Mercedes-Benz Places’ design is centered around an eye-catching, cube-shaped tower. The simple geometric bodies are interconnected to create a prominent skyscraper in the current architectural landscape of Miami, while the stacked-box design also reflects the technical side of the design language.

"Our distinctive style is sensual purity. This philosophy, based on the duality of emotion and intelligence, consists of a hot and a cool pole. The cool aspect represents very much the tradition of geometric German long live design originated in the Bauhaus. This crucial part of our brand was the inspiration for the architecture of this extraordinary new Mercedes-Benz Places landmark in Miami," adds Gorden Wagener, chief design officer, Mercedes-Benz AG.

Mercedes-Benz Places will offer residents and guests access to a range of customer-centric living solutions with more than 130,000 square feet of amenities and hospitality space. Additionally, there will be 200,000 square feet of office space, health and fitness facilities, a 174-key hotel, retail outlets, and on-site parking.

Innovative mobility solutions will also be available for residents and guests with EV charging stations; valet parking; a car fleet for occupants; and bicycle and scooter sharing. Mobility and innovative digital solutions will be developed in collaboration with ReWyre, a commercial property technology platform.

Foundation work for the project is underway, and initial occupancy is planned to start in 2027, with sales being managed by SERHANT., a multidimensional real estate and media company.