Through the trials and tribulations that 2020 has brought upon society, homeowners and home buyers have learned how to be flexible and quickly adapt to the current environment. From at-home working and learning to virtual hangouts and fitness classes, people are realizing homes are a top priority and “flex spaces” within them are more important than ever.
In response to the growing trend, California-based builder Trumark Cos. developed TruFlex, an innovative design layout concept that allows home buyers to customize their homes by choosing from various preset designs specific to each level of the home.
Available at Trumark’s West Village property in Brea, Calif.—which was awarded Best Multifamily Housing Community, 15-30 du/acre at PCBC’s 2020 Gold Nugget Awards—TruFlex enables homeowners to customize their townhome floor plan to include a home office, a home gym, a nursery, or whatever their individual lifestyles may require.
BUILDER spoke with Richard Douglass, Southern California division president at Trumark Cos., about TruFlex, including what inspired the concept, how the company had to adapt its practices to offer this option, and buyer reactions to the customizable floor plans.
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