
Chicago-based Fifield Realty Corp. and F & F Realty have broken ground on 727 W. Madison, a 44-story, 492-unit luxury rental tower with more than 10,000 square feet of retail space. At just under 500 feet, it will be the tallest building in Chicago’s West Loop upon its completion in late 2018.
Designed by Chicago-based FitzGerald Associates Architects, with Lendlease as general contractor and interior design by Evanston, Ill.–based Morgante Wilson Architects, the apartments will include studio and one-, two-, and three-bedroom layouts ranging from 490 to 1,550 square feet. Individual units will be appointed with plank flooring; oversized windows with views of downtown and Lake Michigan; kitchens with quartz countertops, flat-paneled cabinets, high-end stainless steel appliances, and single-bowl undermount sinks and Grohe faucets; and bathrooms with quartz countertops, frameless glass shower doors, and porcelain tile walls and flooring. Select units will feature walk-in closets in the master bedroom and double-bowl vanities in the master bathroom.
The building is within walking distance of shopping, restaurants, nightlife, and mass transit and numerous employers. “Google is here, and McDonald’s is coming; Sterling Bay has a big presence, and every day you hear about more tech firms coming to the West Loop,” said Randy Fifield, chairwoman of Fifield Realty Corp., in a statement. “It was important to us to create a luxury building that would serve a diverse demographic of people wanting to enjoy the West Loop experience.”
Outdoor amenities will include a large sun terrace with a pool, spa, cabanas, and grilling stations with intimate seating areas and porticoes for dining and lounging. Indoor amenities will include a fitness club with a yoga, barre, and Pilates studio; a private massage room; a resident lounge with a demonstration kitchen; a state-of-the-art screening room with surround sound; "WeWork"-style business center and conference rooms with a presentation screen, work carrels, and high-speed Wi-Fi; a dog spa; and a bicycle “kitchen” with extensive bike storage, supplies, tools, and air pumps. Residents will have access to a 24-hour on-site concierge and an adjacent parking garage with 375 parking spaces.