Day two of Elevate 2024 opened its doors to an audience of real estate professionals, economists, and innovators, delivering an exploration of the housing market, luxury branding, and strategies for thriving in a volatile economy.
Hosted by Zonda, and sponsored by Livabl, ARCHITECT, and MFE, this year’s conference brought together thought leaders from across the United States and Canada to dissect the challenges and opportunities shaping the high-rise industry’s future.
The insights shared on day two were a thought-provoking exploration of the latest trends and strategies shaping high-rise real estate. From innovative approaches to vertical developments and luxury branding to the rising importance of wellness-centric design, the day offered actionable insights across various facets of real estate. Panels highlighted topics such as visionary design, the role of technology in real estate, and the value of crafting authentic luxury experiences.
Key discussions included:
Visionary Design and Technology: Industry experts emphasized storytelling, demographic awareness, and the transformative role of artificial intelligence and virtual reality in sales and development.
Human-Centric Architecture: Pouyan Safapour highlighted the shift toward "human" design to enhance both well-being and environmental outcomes.
Branded Residences: Leaders discussed how brands from fashion to automotive can transform residential spaces into reflections of their identity and values.
Wellness Revolution: A $6.3 trillion global wellness economy is reshaping real estate, with wellness-focused designs now a key driver for home buyers.
Luxury Second Homes and Amenities: Trends in second-home markets and innovative amenities like Manhattan’s skybridge pools demonstrate the future of luxury living.
