Titan Development

The eastern side of Broadstone Nob Hill, a multifamily property developed by Titan Development and Alliance Residential, will soon display New Mexico’s first augmented reality mural inspired by the historic Route 66 highway. Titan, Alliance, Resilient Solutions 21 (RS21), and the city of Albuquerque announced the large-scale public mural that is underway with 3D superimposed imagery aiming to be complete this month.

The mural is being brought to life by muralist Todd Hebenstreit and RS21, a data science company specializing in design and visualization. "We are thrilled that Titan's Broadstone Nob Hill property will be the site of this future landmark mural in the heart of the historic Route 66 in East Nob Hill," says Josh Rogers, senior vice president at Titan.

"The original concept of the mural was to bring back some of the iconic feeling of the cars and neon signage that made Route 66 so unique, combined with state-of-the-art 3D and an augmented reality feature. We worked with the city of Albuquerque, the talented local muralist, and the great team at Resilient Solutions 21 to rekindle the Route 66 story for visitors and residents."

Broadstone Nob Hill is a new multifamily community offering studio, one-, and two-bedroom units centered around creativity. Units include tile backsplashes, gas ranges, granite countertops, Energy Star appliances, and wood-style plank flooring. Residents have access to an array of amenities including a Wi-Fi cafe with a gourmet kitchen and complimentary coffee bar; a pool and spa with cabanas; 24/7 mail and parcel lockers; a state-of-the-art fitness center; and a social lounge with TVs and billiards.

The 1,225-square-foot mural will be visible to not only residents, but anyone who passes by Broadstone Nob Hill. Based on Albuquerque’s heritage, the artwork includes elements also nodding to the area’s shared culture and Hispanic roots.

"We are delighted to be working alongside Titan, the city, and Todd Hebenstreit to bring this iconic mural to life," says Annemarie Henton, RS21 director of state and local services. "It has been wonderful working with people who love Albuquerque as much as we do and who are committed to cultivating our community. We are excited for pedestrians to experience the sights and sounds of Route 66 as the city's first augmented reality mural jumps off the wall."

Viewable through a cellphone, tablet, or other electronic mobile device, superimposed 3D imagery will bring the mural experience to life through Instagram and SnapChat. Vintage cars and neon signs will leap from the building, and headlights will "shine" at night without visibly disturbing nearby residents. Titan is supporting the mural in a continued effort to revitalize the neighborhood and promote walkability and safety.

"I'm very honored to have been a part of designing this mural for Titan, Alliance, and the city of Albuquerque," says Hebenstreit, muralist. "There are many firsts with this mural, from the size and height to the AR component—the list goes on. This is not your average mural, and it has been a such a fascinating project."