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Operationally focused, technology-driven investment firm Emory Oak Partners, which will specialize in real estate and service industry business equity and enhanced credit strategies, has announced its launch.

The firm will leverage its proprietary technology and digital strategies as well as its institutional and operational expertise to identify and execute equity investments in Class B and C multifamily and mixed-use properties across emerging secondary and tertiary markets, as well as equity and debt investments in service industry companies with concentrations in industries such as pest control, commercial janitorial, and more.

Led by managing partner, chief investment officer, and co-CEO,Kade Thomas and co-CEO and general counsel Marty Meekins, Emory Oak is also backed by a team of over 15 investment professionals, who will combine their significant investing, risk management, operations, and technology expertise to source, build, and manage a portfolio of undervalued real estate assets, service industry companies, and credit investments that the firm believes have tremendous upside potential.

“We are proud to formally launch Emory Oak at a time when we believe macroeconomic conditions, demographic trends, and monetary policy have created the ideal investment conditions for us to unlock value in often-neglected subsectors of real estate outside of central business districts,” says Thomas. “We look forward to leveraging our thesis-based approach, investor-operator-technologist mindset and proprietary data and analytics to capitalize on the attractive pipeline of opportunities we are seeing across real estate equity and service company-related enhanced credit strategies, and to drive results for new and existing investors.”

The launch builds on Thomas and Meekins’ track record of executing over $250 million in real estate transactions throughout their careers. Emory Oak manages two distinct strategies: an equity strategy focused on underentitled multifamily and mixed-use real estate projects and an enhanced credit strategy focused on service industry companies.

Meekins says, “Emerging technologies like artificial intelligence (AI) and machine learning have the power to upend business models and entire industries today. We believe there is a large, untapped opportunity for Emory Oak to serve as a like-minded partner to borrowers, harnessing data and technology to disrupt service industry companies with dated business models and to capitalize on undervalued subsectors of real estate.”

"We are confident that our expertise and proprietary analytics will allow us to innovate and make better decisions regarding market fundamentals, valuations, consumer preferences, marketing, and business operations, which, in turn, will enhance outcomes for our clients and partners,” he added.