Jim Flynn

ORIX Real Estate Capital has announced a new name, Lument, effective immediately.

Lument unifies the company’s legacy brands—Hunt Real Estate Capital, Lancaster Pollard, and RED Capital Group—under a single banner.

“We chose Lument, with its associations with light and energy, to emphasize that our combined company has the expertise, products, resources, and, most importantly, the drive and determination to help guide our clients successfully, even during these uncertain times,” said CEO James Flynn in a statement.

Officials said the rebranding reflects the progress Lument has made restructuring its organization, streamlining its processes, and investing in new technology in the months following the company merger in April.

“We believe that Lument has something unique to offer,” said Terry Suzuki, president and CEO of ORIX Corporation USA. “The compelling factor that led us to bring these companies together was their shared commitment to building relationships and driving their clients’ success. As Lument, we can draw on the strength of our combined platforms and the depth of ORIX’s balance sheet to make that personal service more powerful than ever.”

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