Even with the favoring tailwinds, multifamily business leaders did an amazing thing in the past eight years.

Pent-up demand, demographics, capital investment flow, affordability, and a relatively low land-cost and direct-input cost base notwithstanding, one of the most profound changes—and one that has forever changed the game for developers, builders, owners, and property managers—is the sudden and surging renter-by-choice segment, almost entirely new in its scale and potential.

In designing, developing, engineering, building, and marketing—as well as in value-add projects that have given existing stock entirely new identities and customer bases—the business community has flourished, able to gain margin opportunities on rents and a whole host of revenue streams. Streams that never existed before the income power and discretionary needs and desires of this new wave of residents resculpted the multifamily landscape.

Now what?

  • How is that next deal, new or value-add, going to pencil?
  • How many people do you need to manage your properties, and what are their kill sets?
  • How are you going to capture, leverage, and profit from new building technologies that speed construction cycle times and cut start-to-completion and go-to-market periods by as much as 50%?
  • How will you evolve your business culture to engage and retain the kind of talent you need not just for a far-off future but now?
  • How will you deal with the growing specter of rent control in more and more economically vibrant but expensive local jurisdictions?
  • How are you going to balance your investment in neighborhood programming with returns?
  • How do you engage more directly and with greater profit opportunity with your consumer, giving them what they want and need, when they want and need it, without adding cost that's not directly of value?
  • How are you going to evolve and stay ahead of the disrupters, Airbnb, co-living, hybrid long- and short-term stay–units, revenue unit opportunities, etcetera?

In short, how are you going to scrub your value stream—the way you provide, sustain, and grow exclusive benefits and values to populations across economic segments, financial capabilities, geographical markets, and cultural diversity?

Check out the MFE Conference program, and you'll see high-level, high-powered, and high–takeaway-value conversation on how you can begin to future-proof your company, zero in closer to your customers, streamline your value proposition, and focus on what's next. The conference count-down is six weeks. We start September 17 at noon, at the Bellagio in Las Vegas.

A single, nonnegotiable imperative confronts every business leader aiming to navigate the next stretch of the housing continuum, through what many believe will be rougher macroeconomic times in the next couple of years.

The imperative is to address, make sense of, and plan for a response to two questions, separate but interwoven like a double-helix of genetic matter.

First, how are consumers and our team member associates driving technological transformation?

Second, how is technology transforming our consumer and our team member associates?

Without good answers to these two questions, there's risk to your business.

That's why our Multifamily Executive Conference, Seismic Shift: Best Practices and Bright Ideas on What’s Next—Beyond 2020—for Multifamily, is timely, urgent, and powerfully appropriate for you and your business leader team members.

Check out the program here. Register now.