According to the Miami Herald, the most recent Super Bowl in Miami juiced the local condo market as inquiries and tour bookings spiked the week before the big game. Eight real estate professionals polled reported that tours doubled and a number of properties hosted exclusive events to cash in on the crowds.“We are in a competitive marketplace,” said Ernesto Cohan, director of sales and marketing for Oceana Bal Harbour. “There are some projects that need more attention than others.”
The development team behind the 18-story condo at 5775 Collins Ave. held a dinner party in its onsite sales gallery with guest host and former Dallas Cowboys quarterback Troy Aikman, said 57 Ocean developer Marcelo Kingston. Kingston, the managing director for the development firm Multiplan, said 50 people attended the event, including a mix of prospective buyers that frequented the condominium’s webpage or had shared their interest in a unit to the sales team.
There is no shovel in the ground for 72nd and Park yet, but its co-developer Matis Cohen of Kahunah Properties provided daily tours of the surrounding area near the site for the 22-story mixed-use tower in North Beach. Throughout the week, he guided some 40 developers through 15 blocks between Sixty-ninth Street and Seventy-fifth Street. All of the guests came from Chicago, Philadelphia, New York, Boston and Canada.
“The purpose is to get get them interested in the area for them to know about development opportunities,” Cohen said. “No one project makes a neighborhood.”
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