Marlena DeFalco is account director at LinnellTaylor Marketing. As account director, DeFalco believes success comes from building lasting and trusting client relationships. While her day-to-day activities vary, she leverages more than 13 years in multifamily coupled with experience in commercial real estate and nonprofit development to uncover new ways to promote her clients and tell their stories. She has secured numerous client articles and speaking opportunities, ensuring the message is always on point and delivers the greatest return. She holds a B.S. in technical journalism with a concentration in public relations from Colorado State University.
In this new environment, renters need affordability and operators require greater financial protection.