Erica Campbell Byrum

Erica Campbell Byrum, assistant vice president of social media for Apartments.com, is a real estate marketing expert with more than 12 years of experience, co-author of Youtility for Real Estate, and a recipient of the 2014 PR News Social Media MVP Award. Byrum pioneered ForRent.com’s and Apartment.com’s strategic social-media path through the launch of Social Concierge, a complete social media management, reputation management, and resident-retention offering.

Erica Campbell Byrum's Posts

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  Leasing

  Micro-Influencers: What They Are and How They Can Increase Your Renewals and Lease-ups

  by Erica Campbell Byrum

  These social-media users are also your residents; use them to talk up your brand.

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  Marketing

  Why Instagram Stories Belongs in Your Social Media Program

  by Erica Campbell Byrum

  Two reasons: 500 million daily users, extensive ways to engage residents.

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  Multifamily Executive

  Pop Quiz: Erica Campbell Byrum on the 'Social' Aspect of Social Media

  by Kayla Devon

  Multifamily Executive assistant editor Kayla Devon recently chatted with Byrum, director of social media for Homes.com and ForRent.com, on the most effective social media strategies multifamily firms can employ to build a sense of community, engage residents, and, ultimately, drive up retention rates.