Erica Campbell Byrum, assistant vice president of social media for Apartments.com, is a real estate marketing expert with more than 12 years of experience, co-author of Youtility for Real Estate, and a recipient of the 2014 PR News Social Media MVP Award. Byrum pioneered ForRent.com’s and Apartment.com’s strategic social-media path through the launch of Social Concierge, a complete social media management, reputation management, and resident-retention offering.
These social-media users are also your residents; use them to talk up your brand.
Two reasons: 500 million daily users, extensive ways to engage residents.
Multifamily Executive assistant editor Kayla Devon recently chatted with Byrum, director of social media for Homes.com and ForRent.com, on the most effective social media strategies multifamily firms can employ to build a sense of community, engage residents, and, ultimately, drive up retention rates.