Erica Campbell Byrum

Erica Campbell Byrum, assistant vice president of social media for Apartments.com, is a real estate marketing expert with more than 12 years of experience, co-author of Youtility for Real Estate, and a recipient of the 2014 PR News Social Media MVP Award. Byrum pioneered ForRent.com’s and Apartment.com’s strategic social-media path through the launch of Social Concierge, a complete social media management, reputation management, and resident-retention offering.

Erica Campbell Byrum's Posts

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  Leasing

  Micro-Influencers: What They Are and How They Can Increase Your Renewals and Lease-ups

  by Erica Campbell Byrum

  These social-media users are also your residents; use them to talk up your brand.

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  Marketing

  Why Instagram Stories Belongs in Your Social Media Program

  by Erica Campbell Byrum

  Two reasons: 500 million daily users, extensive ways to engage residents.