Erica Campbell Byrum

Erica Campbell Byrum, assistant vice president of social media for, is a real estate marketing expert with more than 12 years of experience, co-author of Youtility for Real Estate, and a recipient of the 2014 PR News Social Media MVP Award. Byrum pioneered’s and’s strategic social-media path through the launch of Social Concierge, a complete social media management, reputation management, and resident-retention offering.

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