Carl Seville is a consultant on sustainability to the building industry. His firm, SK Collaborative, provides certification for multifamily projects, new and rehab, throughout the eastern United States under the National Green Building Standard, LEED, EarthCraft, Enterprise Green Communities, and Energy Star programs. A HERS rater, he holds the LEED AP Homes and Green Rater designations. Learn more at www.skcollaborative.com.
Many market-rate communities try to use green certifications to appeal to young professionals or Gen-Y renters who want to lead a very eco-friendly lifestyle. But seniors don’t seem to have that same level of interest.