Potential renters can often have trouble visualizing what they would do with the blank canvas of an empty unit, but creating physical model units can be costly and time consuming. That's where a new decorating app steps in with a solution.

Hanley Wood Products Editor Lauren Shanesy profiles the roOomy app for our sister site BUILDER. The app and web platform launched by 3D-visualization company Loft allows users to virtually decorate an existing space with real furnishings from partnering retailers, and creates virtual stagings for owners and managers to use with listings. Renters can visualize how they would make the space their own by decorating the listing photos from the company's database of 5,000 products from partnering retailers including Wayfair, Crate & Barrel, Design Within Reach, and more. Or, roOomy can create multiple photos in varying design styles for you.

“We have our own roOomy design guides where we offer different design styles, so for the same room we can provide a rustic style or contemporary style and really view the full potential of the room,” says Pieter Aarts, co-founder of roOomy, which launched in June 2015. “For a fairly low fee we’re virtually staging properties in different styles and our turn around time is only two days.”

“Being on the intersection of real estate and retail is really cool,” says Aarts. “The industries are really supporting each other, and real estate [professionals] should be on top of new technologies like ours in order to differentiate themselves.”

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