If you thought your work was done once a Millennial hit “Like” on your organization’s Facebook page, you’re dead wrong.

Recent research from Appalachian State University Professor Tina McCorkindale has shed some light on how Millennials use Facebook, finding that about 75 percent rarely or never return to an organization’s Facebook page after “liking” it.

This article from BizReport

mines the research paper to illustrate how organizations should approach maintaining an online relationship. And here are four infographics illustrating the key takeaways from the research.