Targeted Marketing

The New Baby Boomer Boom
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The New Baby Boomer Boom

Forget about the millennials. With retirements looming, longevity increasing, and... More

How to Market Across Generations
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How to Market Across Generations

Millennials represent a critical component of any apartment-marketing plan, but an... More

5 Ways to Boost Occupancy With Online Marketing
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5 Ways to Boost Occupancy With Online Marketing

Tips for improving your leads through a better digital strategy. More

Reaching Millennials Through Integrated Marketing
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Reaching Millennials Through Integrated Marketing

Selling a sense of community to young renters requires a coordinated call to action. More

Short-Term Rentals: Navigating the New Economic Marketplace
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Short-Term Rentals: Navigating the New Economic Marketplace

The use of online community channels such as Airbnb and VRBO to rent out living... More

L.A. TOD Mid-Rise Targets Unmet Need
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L.A. TOD Mid-Rise Targets Unmet Need

Three-building K2LA, by Century West Partners, appeals to broad, growing... More

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