Social Media

EdR: What Gen Z Wants and Needs to See Online
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EdR: What Gen Z Wants and Needs to See Online

The top student-housing firm for online reputation shares its secrets with... More

Utah Community Tries to Force Residents to 'Like' It
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Utah Community Tries to Force Residents to 'Like' It

City Park Apartments in Salt Lake City gets a thumbs down after adding a lease... More

Pop Quiz: Holli Beckman on Social Media, Content Marketing, and Using Tech to Level the Playing Field
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Pop Quiz: Holli Beckman on Social Media, Content Marketing, and Using Tech to Level the Playing Field

Holli Beckman knows a thing or two about social media. As vice president of... More

More Consumers Using Mobile to Apartment Hunt
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More Consumers Using Mobile to Apartment Hunt

A new survey from ForRent.com shows how apartment hunters are searching for their... More

New Properties Increase the Competition Among the Top 50 Properties for Online Reputation
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New Properties Increase the Competition Among the Top 50 Properties for Online Reputation

In August, only 11 properties managed to stay consistent in their rankings from... More

How to Turn Your Social Media Followers Into Residents
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How to Turn Your Social Media Followers Into Residents

Student housing developers know social media is crucial to their communities’... More

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Revisiting Craigslist: How to Post Like a Pro Revisiting Craigslist: How to Post Like a Pro

Here are a few tips on how to play by Craigslist's new rules. More

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Lead to Lease: Optimizing Marketing Spend Through Technology Lead to Lease: Optimizing Marketing Spend Through Technology

From niche and event-based strategies to content marketing to deep-dive SEO analyses, the art and science of apartment marketing is evolving rapidly. More

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