Marketing

How the NMHC 50 Managers Rank in Online Reputation
Posted on
How the NMHC 50 Managers Rank in Online Reputation

The NMHC 50 Managers may have the most units in their portfolios, but how well are... More

More Consumers Using Mobile to Apartment Hunt
Posted on
More Consumers Using Mobile to Apartment Hunt

A new survey from ForRent.com shows how apartment hunters are searching for their... More

RentLingo Tells Renters if Your Neighborhood Is Noisy
Posted on
RentLingo Tells Renters if Your Neighborhood Is Noisy

RentLingo, an apartment search website, recently added its noise index map so... More

Apartment Hunting by Texting
Posted on
Apartment Hunting by Texting

A new apartment listing service is trying to reach millennials the way they most... More

Pay-to-Play Ground: Why Most Industry Conferences Suck
Posted on
Pay-to-Play Ground: Why Most Industry Conferences Suck

Unlike the competition, the MFE Conference picks its speakers based on what they... More

Truth in Advertising: Consumer Psychology and Baby Boomers
Posted on
Truth in Advertising: Consumer Psychology and Baby Boomers

You don't sell the steak, you sell the sizzle. But in the apartment world,... More

Flexibility Is Key in Marketing to Boomers
Posted on
Flexibility Is Key in Marketing to Boomers

A single medium won't do when promoting multifamily properties to the 55-plus set.... More

A Jump in Reviews Changes the Top 50 ORA Landscape
Posted on
A Jump in Reviews Changes the Top 50 ORA Landscape

There was a lot of moving around on the Top 50 between April and May, proving that... More

Reluctant Renters: What Baby Boomers Fear, and Desire, in Multifamily Housing
Posted on
Reluctant Renters: What Baby Boomers Fear, and Desire, in Multifamily Housing

As more boomers approach the edge of retirement, how can developers entice a... More

New Entrants Shake up the Top 50 Properties for Online Reputation
Posted on
New Entrants Shake up the Top 50 Properties for Online Reputation

There’s been a lot of changes to the Top 50 Properties since our first release in... More

RSS
Close X