Marketing

Mobile Marketing: Reaching Students by 'Food' Truck
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Mobile Marketing: Reaching Students by 'Food' Truck

Instead of bringing students to their properties, Haven Campus Communities is... More

Existing Properties Beat New Competition With Marketing Fundamentals
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Existing Properties Beat New Competition With Marketing Fundamentals

Effective branding, updated signage, elegant Web design are key components in... More

Canadian Developer Offers Free Electric Car With Condo Purchase
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Canadian Developer Offers Free Electric Car With Condo Purchase

To show off its development’s sustainable features, Minto is giving away a Nissan... More

How the NMHC 50 Managers Rank in Online Reputation
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How the NMHC 50 Managers Rank in Online Reputation

The NMHC 50 Managers may have the most units in their portfolios, but how well are... More

More Consumers Using Mobile to Apartment Hunt
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More Consumers Using Mobile to Apartment Hunt

A new survey from ForRent.com shows how apartment hunters are searching for their... More

RentLingo Tells Renters if Your Neighborhood Is Noisy
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RentLingo Tells Renters if Your Neighborhood Is Noisy

RentLingo, an apartment search website, recently added its noise index map so... More

Apartment Hunting by Texting
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Apartment Hunting by Texting

A new apartment listing service is trying to reach millennials the way they most... More

Pay-to-Play Ground: Why Most Industry Conferences Suck
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Pay-to-Play Ground: Why Most Industry Conferences Suck

Unlike the competition, the MFE Conference picks its speakers based on what they... More

Truth in Advertising: Consumer Psychology and Baby Boomers
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Truth in Advertising: Consumer Psychology and Baby Boomers

You don't sell the steak, you sell the sizzle. But in the apartment world,... More

Flexibility Is Key in Marketing to Boomers
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Flexibility Is Key in Marketing to Boomers

A single medium won't do when promoting multifamily properties to the 55-plus set.... More

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