Marketing

The New Multifamily Marketing Strategy: Make an Emotional Connection With Residents
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The New Multifamily Marketing Strategy: Make an Emotional Connection With Residents

Renting an apartment is no longer chiefly a transactional act. More

NAHB Recognizes Bozzuto Development and A-Mill Artist Lofts in Multifamily Pillars of the Industry Awards
For Authentic Market Research, Look to Your Reviews
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For Authentic Market Research, Look to Your Reviews

To assess your reputation, you need better feedback than resident surveys can... More

Ross Names Dawn Miller Marketing VP
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Ross Names Dawn Miller Marketing VP

Former Lerner marketing director brings 30 years of expertise to growing company. More

Greystar Opens New Regional Office in Minneapolis
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Greystar Opens New Regional Office in Minneapolis

Local management team will manage 8,000 Greystar units in the American Midwest. More

Virtually Stage Model Units With this 3-D App
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Virtually Stage Model Units With this 3-D App

The roOomy program will create virtually decorated stagings with real products... More

5 Ways to Boost Occupancy With Online Marketing
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5 Ways to Boost Occupancy With Online Marketing

Tips for improving your leads through a better digital strategy. More

Dueling Ad Campaigns Reach Out to Millennial Renters
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Dueling Ad Campaigns Reach Out to Millennial Renters

Apartments.com and Lennar take widely different views of what young consumers want. More

Reputation Management's Not-So-Hidden Value
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Reputation Management's Not-So-Hidden Value

Residents aren't the only ones who benefit from a well-crafted ORM plan. More

Facebook Sued for Housing Discrimination Ads
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Facebook Sued for Housing Discrimination Ads

Social media giant lets ads target specific audiences based on their "ethnic... More

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