Baby Boomers

Jonathan Holtzman’s City Club Blends Hotel-Level Amenities Into Luxury Apartment Living
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Jonathan Holtzman’s City Club Blends Hotel-Level Amenities Into Luxury Apartment Living

The former Village Green CEO’s new multifamily brand has $500 million under... More

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Best Practices for Senior Living

Architects and developers discuss baby boomers at the Multifamily Executive Conference. More

Catering to the Renters of Tomorrow
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Catering to the Renters of Tomorrow

How will the next generation of apartments define luxury? More

Freddie Mac: Over 5 Million Baby Boomers Expect to Rent Next Home by 2020
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Freddie Mac: Over 5 Million Baby Boomers Expect to Rent Next Home by 2020

Study shows that nearly 6 million homeowners 55 or older—and almost as many... More

Urban Legends: Baby Boomer Mass Migration, Fact or Fiction?
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Urban Legends: Baby Boomer Mass Migration, Fact or Fiction?

Just as millennials were painted with a broad urban brush, so too now are baby... More

A Look Back: The Vision of the 2015 Concept Community
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A Look Back: The Vision of the 2015 Concept Community

Amit Price Patel, a principal with San Francisco–based David Baker Architects,... More

The 2015 Concept Community: Animated Renderings
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The 2015 Concept Community: Animated Renderings

Amit Price-Patel of San Francisco-based David Baker Architects offers up this... More

Exclusive Survey: The Housing Wants and Needs of Baby Boomers
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Exclusive Survey: The Housing Wants and Needs of Baby Boomers

Our exclusive research into this voluminous demographic reveals how boomers look... More

Truth in Advertising: Consumer Psychology and Baby Boomers
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Truth in Advertising: Consumer Psychology and Baby Boomers

You don't sell the steak, you sell the sizzle. But in the apartment world,... More

Mix and Mingle: Shared Services for Seniors, Market-Rate Renters Prove a Success
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Mix and Mingle: Shared Services for Seniors, Market-Rate Renters Prove a Success

Pillar Properties finds success in developing market-rate apartments near its... More

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