Table of Contents Annual Tech Issue 2009

ANNUAL TECHNOLOGY ISSUE

From the Editor

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  Viral, Revisited

  Social networking, viral marketing, and Web-based applications will be the wave of the future, so long as someone figures it all out.

   

Features

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  Know Thy Neighbor

  With property-specific social networks, multifamily owners can build community. But what are the risks?

   
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  War of the Worlds

  Integrating systems yields cost and operational efficiencies within product types and across geographic markets.

   
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  Model World

  Portfolio modeling leverages data to pull back the veil on what the future of multifamily could hold.

   
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  Bad Rap

  With residents posting unflattering content about their apartments online, your reputation could be taking hits you don't even know about.

   
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  Off-Road Scholars

  Distance training saves money by keeping multifamily employees off planes and at their desks.

   

• On the Map

  New applications are putting your properties all over Internet maps. You'd better know how your units plot out.

   
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  Channel Surfing

  Multifamily firms tune in to the potential of Internet protocol television.

   
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  The ‘E’ in Payment

  Americans pay more than half of their bills electronically, but rent payments are still stuck in the Middle Ages. That may soon change.

   
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  Revenue Revolution

  As revenue management software successfully pushes rents higher, the industry is rethinking its metrics and methods.

   

From the Editor

• 

  Viral, Revisited

  Social networking, viral marketing, and Web-based applications will be the wave of the future, so long as someone figures it all out.

   

Conference Call

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  Tech Tightening

  A roundtable of top multifamily IT execs talks trends, opportunities, and challenges in these trying economic times.