Looking for something creative to do with that eyesore of a construction fence around your development? So was Wayne Miller, vice president of sales and marketing for The Club at Clove Lakes Park, and active adult community under construction in Staten Island, N.Y., by the locally-based Leewood Real Estate Group. “When I first became involved in this project, I drove past the site and saw a typical 140-foot safety fence. But I also saw an opportunity to display a new type of art,” Miller says. Enter Charlie Balducci and the NycArtsCypher, which pairs professional artists with teenagers to give the teens an outlet for practicing graffiti art in a responsible manner. The resulting mural at Clove Lakes was developed in a workshop setting involving the young people, professional artists, and representatives from The Club and was painted on April 3. “I knew Charlie Balducci and the NycArtsCypher would be the perfect partners,” Miller says. “The mural is a bold billboard for the condominium project and an outlet for the talent of his team of teens and artists.”
This year’s Apartment Internet Marketing Conference, which runs May 2-4 at the Hyatt Regency Resort and Spa in Huntington Beach, Calif., will now offers attendees the ability to gain six continuing education credits accepted by the National Apartment Association Education Institute (NAAEI). Sessions at AIM 2011 include content ranging from the benefits of social commerce to successful marketing tactics for the small owner and applying analytics to multifamily marketing strategies. Also new this year: the Marketing Start-Up Company Competition, where five new companies will present their products and services in a structured, fast-paced competition to be named the best new multifamily start-up company. In order to receive education credits, attendees need to submit proof of registration to the NAAEI.
With more than 70 percent of the units at its luxury condo tower Aqua sold, Engel Burman Group is hoping that views of Surfer Beach in Long Beach, N.Y. will entice spring fever buyers to pounce on the remaining condos. And if you’ve got to see it to belive it, no problemo: Aqua has just launched a web-enabled beach cam to give prospects an outside look at everything Aqua and Long Beach has to offer. For residents who want to wait out the early weather, Aqua provides a whole suite of design and amenities to keep one busy until those days of popcorn, soda, and beer. Units feature bamboo flooring, open kitchens with Wolf ranges, SubZero refrigerators, and Meile dishwashers, while amenities include a 24-hour doorman and concierge, valet parking, cabana service, indoor pool and sundeck, outdoor hot tub, state-of-the-art fitness center, and oceanfront club room with a sunset terrace, where you can look up and… smile, you’re on condo camera!
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