Your company's online reputation is a powerful, yet precious, component of your brand. 

And as ratings and review sites continue to grow in volume and importance, it’s especially critical to keep your finger on the pulse of digital public perception, and get your arms around the issue.

But how can you compare one community's online reputation with another in a standardized way? And how does your community’s online reputation compare with that of your competitors?

You no longer have to guess: Multifamily Executive is introducing the Online Reputation Assessment© (ORA) Power Rankings. Powered by J Turner Research, the ORA© Power Rankings rank apartment communities and management companies across the country based on an aggregate score of online ratings. 

To arrive at the aggregated score, J Turner tracks and analyzes the online reputation of more than 48,000 apartment properties across multiple ratings websites on a monthly basis. To overcome the challenge of multiple ratings scales, J Turner has devised a statistical model that establishes a single score for each property representative of the aggregates of ratings websites. This score serves as a benchmark to compare various properties nationally.

"ORA© Power Rankings brings clarity to a property's online reputation by standardizing how the perceptions are measured," says Joseph Batdorf, president of J Turner Research. "With a growing number of apartment review websites, it can be confusing to distinctly assess a property's digital reputation across multiple platforms.Through this process, J Turner has established a definitive score for properties which can help owners get a clear-cut picture of their performance in the digital marketplace."

To start, check out the Top 50 Properties below. 

Rank Property
(City)
Management ORA Score
1Westminster Tower
(Tacoma, WA)
Dobler Management91
2Kensington Gate Apartments
(Tacoma, WA)
Dobler Management89
3Whisper Hollow
(Maryland Heights, MO)
Banner Property Management89
4The Kensington
(Boston, MA)
The Bozzuto Group89
5Madison Exeter
(Reading, PA)
Madison Apartment Group88
6Pohlig Box Factory
(Richmond, VA)
Pohlig Box Factory, LLC88
7Silverdale Ridge Apartments
(Silverdale, WA)
Dobler Management87
8Towne House
(St Louis, MO)
Berkshire Property Advisors87
9Salisbury Green Apartments
(Concord, NH)
The Hodges Company87
10Hampshire Apartments
(Schenectady, NY)
Tricity Rentals86
11Madison Reed Farm
(Reading, PA)
Madison Apartment Group86
12Mesa Pines
(Costa Mesa, CA)
Pan American Properties86
13Avalon Peaks
(Apex, NC)
Drucker and Falk85
14Woodland Ridge Apartments
(Spring Lake, MI)
Monarch Investment and Management Group85
15Zenith Meridian
(Englewood, CO)
Shea Apartments85
16St. Andrews Apartments
(Newport News, VA)
Perrel Management85
171600 Glenarm Place
(Denver, CO)
Red Peak84
18Walden at Oakwood
(Flowery Branch, GA)
United Residential Properties84
19Lyon Place at Clarendon Center
(Arlington, VA)
BF Saul Company84
20Liv Avenida Apartments
(Chandler, AZ)
IPA Management84
21The Crossings at Red Mill Apartments
(Virginia Beach, VA)
Drucker and Falk84
22California Villages
(Valley Village, CA)
Cordary, Inc. 84
23Remington
(Pearland, TX)
BMI Management84
24Old Donation Apartments
(Virginia Beach, VA)
Drucker and Falk84
25Park Place One Apartments
(Philadelphia, PA)
Fidelity Management84
26Concord Crystal City
(Arlington, VA)
The Bozzuto Group83
27Lake Bradford Apartments
(Virginia Beach, VA)
Perrel Management83
28The Belmont by Reside
(Chicago, IL)
Reside Living83
29Village Park Apartments
(Encinitas, CA)
Gaines Investment Trust83
30Del Ray Central
(Alexandria, VA)
Greystar83
31Carrington Park
(Montgomery, AL)
Greystar83
32Ashford Club
(Tallahassee, FL)
Waypoint Residential83
33Natchez Landing
(Metairie, LA)
1st Lake Properties83
34Nantucket Gate Apartments
(Tacoma, WA)
Dobler Management82
35Silverton Village
(Ennis, TX)
Pace Realty Corporation82
36Cason Estates
(Murfreesboro, TN)
Cottonwood Residential82
37Madison Carrington Place
(DeLand, FL)
Blue Rock Partners LLC82
38Northlake Park Apartments
(Orlando, FL)
Van Metre Management Company82
39Colonial Grand at Randal Lakes
(Orlando, FL)
MAA82
40360 State Street
(New Haven, CT)
The Bozzuto Group82
41Crest Manor Apartments
(Lewisville, TX)
Crest Property Management82
42Hawthorne At Murrayville
(Wilmington, NC)
Hawthorne Residential Partners82
43Manor Homes of Fox Crest
(Kansas City, MO)
The Morgan Group82
44Monticello Apartments
(Madison, WI)
Privately Managed82
45Summerview Apartments
(Columbus, OH)
Holiday Management Limited82
46Barton House Apartments
(Arlington, VA)
Schlosberg Properties82
47Madison Greenview Terrace
(Lancaster, PA)
Madison Apartment Group82
48Old Town on the Monon
(Carmel, IN)
Barret & Stokey82
49Sky Harbor Apartments
(Salt Lake City, UT)
NALS81
50Centerville Park Apartments
(West Carrollton, OH)
Towne Properties81

See the Top 100

Please Note: The national average score is 46. Properties with the same score are ranked based on the number of reviews. Higher number of reviews leads to a higher ranking.

Methodology
J Turner tracks and analyzes the online reputation of more than 48,000 apartment properties across multiple ratings websites on a monthly basis. To overcome the challenge of multiple ratings scales, J Turner has devised a statistical model that establishes a single score representative of the aggregates of relevant websites. This score serves as a benchmark to compare various properties and management companies.

Questions? 
Please contact the J Turner Research team: research@jturnerresearch.com.