Ed Wolff is the first one to admit that he has a tall order in front of him. On March 11, Wolff became the chief administrative officer for Seattle-based Pinnacle Properties, and now oversees operations of many Pinnacle departments, including information technology, human resources, client reporting, marketing, and risk management. His goal? Incorporate new ideas and approaches into multifamily business units while also establishing a platform of cohesion and transparency for Pinnacle's 4,600 employees and $17 billion portfolio, which features apartment, office, and industrial assets, as well as more than 160,000 multifamily units. “If I can get all of that accomplished successfully, I may have a second to come up for air,” Wolff says wryly.
Pinnacle couldn't have picked a better point man. Wolff comes fresh from a five-year stint at Place Properties—his first role in multifamily—where he rose from vice president of human resources to chief administrative officer responsible for human resources, payroll, employee learning and development, information technology, and more. During his tenure, Place was recognized by MULTIFAMILY EXECUTIVE as one of 10 great multifamily companies to work for, an achievement Wolf seeks to emulate at Pinnacle.
Wolf plans to lean on the strengths of Pinnacle employees as a key strategy for corporate growth objectives. “The best companies are providing stretch assignments so their employees learn and grow. Many multifamily companies have that, and Pinnacle is making it a priority. Despite the fact that we operate in a competitive marketplace, our opportunities to succeed are endless.”
Q: What appealed to you about this job?
A: Pinnacle's footprint and national scope, as well as the international opportunities and the multiple lines of business in which we operate, coupled with the fact that the company has a dominant position in the multifamily industry.
Q: What do you hope to accomplish in your new role?
A: What I plan to bring to the role is leadership first and foremost followed by ... building cohesion amongst corporate support functions [via] a seamless and transparent mode of operating across all of our regions.
Q: What are the big opportunities for multifamily firms?
A: Bringing in fresh perspective and diversity of thought to a cohesive group. My mantra is “one team, one vision.”
Q: What's the best advice anyone ever gave you about your career?
A: I don't know that anyone taught me this, but I subscribe to the belief that learning is a lifelong journey. Never be complacent with the status quo; always strive for excellence.
Q: What's the best movie you've seen this year?
A:Gone Baby Gone