Whoever said that print was dead may have been underestimating today’s thorough, far-reaching renter.
Print newspaper ads are still the third most popular place that renters turn to in an apartment search, according to a recent survey of more than 1,000 renters by Apartments.com and Slack and Company. In fact, 79 percent of all renters that recently signed a lease or are now searching for one say that they rely on at least four different sources.
Take a look at some of the other go-to sources renters scour during their apartment hunt:
1. Craigslist - 66%
2. Apartments.com - 64%
3. Print newspaper ads - 61%
4. Walking/driving around a neighborhood - 59%
5. Rent.com - 56%
6. Recommendation from friend - 56%
7. Google search - 55%
8. Zillow - 48%
9. Rental property website - 49%
10. Apartment Guide - 46%