How to Market Green Features Without Greenwashing
Marketing pro Ida Cheinman reveals how to communicate benefits of green.
Instagram 101: Apartment Marketing Tips
Some basic tips for leveraging this social media platform to your advantage.
Boosting Your Marketing Results With Business Intelligence
Here's how basic business intelligence tools can better quantify the marketing spend.
Reaching Millennials Through Integrated Marketing
Selling a sense of community to young renters requires a coordinated call to action.
Mobile Marketing: Reaching Students by 'Food' Truck
Instead of bringing students to their properties, Haven Campus Communities is...
Existing Properties Beat New Competition With Marketing Fundamentals
Effective branding, updated signage, elegant Web design are key components in...
Canadian Developer Offers Free Electric Car With Condo Purchase
To show off its development’s sustainable features, Minto is giving away a Nissan...
More Consumers Using Mobile to Apartment Hunt
A new survey from ForRent.com shows how apartment hunters are searching for their...
The Best, and Worst, REITs for Online Reputation
As a group, the public REITs slightly outperform the national ORA© Score average,...
Lead to Lease: Optimizing Marketing Spend Through Technology
From niche and event-based strategies to content marketing to deep-dive SEO analyses, the art and science of apartment marketing is evolving rapidly.