Marketing

On-Site Acquires Capture the Market’s Videography Service
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On-Site Acquires Capture the Market’s Videography Service

Firm’s property management solutions now include video marketing creation,... More

How to Market Green Features Without Greenwashing
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How to Market Green Features Without Greenwashing

Marketing pro Ida Cheinman reveals how to communicate benefits of green. More

Instagram 101: Apartment Marketing Tips
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Instagram 101: Apartment Marketing Tips

Some basic tips for leveraging this social media platform to your advantage. More

Boosting Your Marketing Results With Business Intelligence
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Boosting Your Marketing Results With Business Intelligence

Here's how basic business intelligence tools can better quantify the marketing spend. More

Reaching Millennials Through Integrated Marketing
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Reaching Millennials Through Integrated Marketing

Selling a sense of community to young renters requires a coordinated call to action. More

Mobile Marketing: Reaching Students by 'Food' Truck
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Mobile Marketing: Reaching Students by 'Food' Truck

Instead of bringing students to their properties, Haven Campus Communities is... More

Existing Properties Beat New Competition With Marketing Fundamentals
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Existing Properties Beat New Competition With Marketing Fundamentals

Effective branding, updated signage, elegant Web design are key components in... More

Canadian Developer Offers Free Electric Car With Condo Purchase
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Canadian Developer Offers Free Electric Car With Condo Purchase

To show off its development’s sustainable features, Minto is giving away a Nissan... More

More Consumers Using Mobile to Apartment Hunt
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More Consumers Using Mobile to Apartment Hunt

A new survey from ForRent.com shows how apartment hunters are searching for their... More

The Best, and Worst, REITs for Online Reputation
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The Best, and Worst, REITs for Online Reputation

As a group, the public REITs slightly outperform the national ORA© Score average,... More

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