MultifamilyExecutive: Marketing

Annual MFE Tech Roundtable

Wed, 20 Mar 2013 12:11:55 EST

MFE's annual tech roundtable gets real about big data, business intelligence, and finally giving all that paper the boot.

Data Mining Holds Great Promise for Multifamily

Mon, 14 Jan 2013 12:51:42 EST

The industry has been slow to adopt predictive analytics and data mining, but the possibilities for their uses are endless.

How to Build, Maintain Relationships With Renters Through Social Media

Wed, 20 Mar 2013 11:36:10 EST

An online relationship starts well before the lease is signed, and can play a role in whether a renter renews

Is Data Mining the Next Big Wave for Multifamily?

Thu, 29 Nov 2012 02:40:27 EST

Still in its infancy stages, data mining applications are gaining some momentum, but it's been slow.

Circle West Campus

Mon, 26 Nov 2012 10:45:19 EST

The 2012 MFE Award winner for Project of the Year: Marketing and Advertising

Social-Media Strategies

Fri, 19 Oct 2012 05:13:16 EST

Here's how to attract social media-savvy Gen Y to your property.

Marketing to Millennials

Fri, 19 Oct 2012 05:12:48 EST

When it comes to marketing to Gen Y, it’s all about community—both online and in your own backyard

AvalonBay Uses Technology, Location to Appeal to Gen Y

Thu, 18 Oct 2012 10:26:07 EST

AvalonBay unveiled plans for AVA H Street at this year's Multifamily Executive Conerence, showing how they built their community around Gen Y renters.

Using Social Media to Enhance Customer Service

Wed, 17 Oct 2012 10:16:09 EST

Property managers can maintain a solid reputation by paying attention to online ratings to better their service.

How To Turn Your Social Media Page Into a Leasing Hub

Thu, 4 Oct 2012 01:46:43 EST

For Gen Y renters, the leasing experience starts with social media. Yet, most properties’ basic information does not show up in searches, and they lack pages on Twitter and Facebook. That’s where Lindsay Simms comes in.

Is Google+ More Effective than Facebook for Marketing?

Thu, 20 Sep 2012 10:40:45 EST

A recent article from Rentping Media makes the bold assertion that Google+ is a more vital marketing tool for apartment properties than Facebook. Do you agree?

Beyond "Likes": 5 Smart Social Media Strategies

Tue, 14 Aug 2012 11:39:22 EST

It's about more than your number of likes: Here are five smart ways multifamily companies are thinking about social media.

AvalonBay's Gen Y Marketing Campaign Kicks Into Gear

Tue, 2 Oct 2012 11:29:34 EST

AvalonBay is hoping to attract plenty of Gen Y residents to its new H Street property in Washington D.C. with a targeted marketing strategy focusing on live events and social media.

5 Surefire Social Media Strategies for Attracting Gen Y Renters

Tue, 14 Aug 2012 03:39:38 EST

Younger renters in Detroit are flocking to Urbane Apartment properties, thanks in large part to its social media campaigns. Eric Brown, Urbane's president, recently sat down with Multifamily Executive to outline five social media strategies he finds most effective.

How Are Renters Finding You?

Mon, 25 Jun 2012 11:38:24 EST

A survey of more than 1,000 renters, who recently signed a new lease or are actively searching for an apartment, reveals that 79 percent rely on at least four different sources in their search.

Inside AvalonBay's Three-Brand Strategy

Mon, 17 Sep 2012 12:45:49 EST

After a decade of being groomed, Naughton takes the reins during a time of transformation at AVB.

Social Rapport

Thu, 17 May 2012 11:40:03 EST

After years of trying, multifamily is only starting to grasp the point and power of social media.

AvalonBay Launches Brands for Gen Yers, Suburbanites

Fri, 28 Sep 2012 02:25:44 EST

AvalonBay's attempt to follow the hotel sector and launch two brands has the multifamily industry's attention. But in a business where apartment owners have often had trouble distinguishing themselves, will it work?

Marketers Take Advantage of Home Ownership Flux

Thu, 12 Jan 2012 12:20:45 EST

Changes in the U.S. homeownership rate are leveraged on both the singlefamily and multifamily side of the residential housing equation.

Top 8 Tips for Vendors Selling to Multifamily Owner/Operators

Thu, 22 Dec 2011 11:43:06 EST

More than150 multifamily industry sales and operations professionals pinpoint some of the top strategies for utilizing video, social media, and CRM systems in order to improve and refine the multifamily vendor sales channel.