Like nearly all business segments in 2009, multifamily marketing is going to be the victim of a volatile economy and a dearth of spendable dollars.
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Recession and a lack of deal flow forces layoffs and corporate restructuring.
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During a session on the future of multifamily technology, panelists were discussing the rising trend of user-generated content about apartment communities popping up on the Web.
Apartment owners can no longer afford to overlook the Sex and the City generation of independent, wealthy single women. In fact, it's a demographic group more powerful and influential than many multifamily industry executives realize. Here's what you need to know about reaching single women.
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The apartment industry has long anticipated the arrival of the image-conscious, tech-savvy Generation Y. But as this coveted demographic nears prime renter age, property owners are discovering a slew of shackles burdening the age group. This special report attempts to understand Gen Y.
An Internet native is guiding multifamily on the next-generation Web and beyond.
A step-by-step look at how to use auctions to clear out excess inventory.
The Irvine Co. Apartment Communities counters a new era of competition with juggernaut marketing, geographic expansion, and an enduring approach to customer service.