How to make the most of your visit to Las Vegas for the 2010 International Builders Show.
Progressive firms are unleashing creative tactics to combat price transparency and discrepancies with market-rate rents.
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Whether apartment brands are ultimately super-meaningful to renters or not, branding offers a frontline opportunity to define your company and properties to consumers and employees. Still, creating and sustaining a brand identity takes a big chunk out of the marketing budget. Is it worth it?
Avalon Morningside Park ad campaign wins 2009 MFE award for marketing and advertising.
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As multifamily companies take stock of marketing expenditures in the current economy, many are seeing a return to creative, offline, and grassroots efforts to generate leads, lock in leases, and retain residents.
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For multifamily operators looking to power up adoption of technology or searching for broader, more exciting exposure to renters searching for apartments online, recent industry successes suggest that contests and promotions point the way towards greater participation in programs and initiatives...
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It’s no secret where multifamily revenue management came from: Algorithmic forecasting of pricing based on transactional supply and demand has been a mainstay of the airline and hotel industries for years.
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It’s official: Social networking is the new multifamily must-have. Though high on buzz factor, social media has long been criticized within multifamily for an apparent lack of monetization opportunities. Those tides are turning as various multifamily firms begin to recoup marketing and advertising...
With residents posting unflattering content about their apartments online, your reputation could be taking hits you don't even know about.
Latte lovers, beware. After Starbucks closed 600 stores last July, mixed-use developers and owners began to eye their pro formas with uncertainty. Their conclusion? Thanks to today's flat-lining economy and shrinking commercial capital options, caffeine-addicts will have to search high and low to...