Marketing

  • MFE Sneak Preview: MyNewPlace.Com’s RentEngine

    This week, San Francisco-based multifamily ILS MyNewPlace.com launched RentEngine, an integrated listing tool and syndication service offering systematic listing, posting, tracking, and reporting capabilities. In conjunction with the launch, MyNewPlace.com CEO John Helm sat down with Multifamily Executive for an exclusive download on the RentEngine component and its prospects as a change-maker for marketing apartments on Craigslist and beyond.

     
  • Video: Social Media Essentials

    Builder Online’s Alison Rice talks with Dina Gundersen of Monte Hewett Homes about how and why small builders can integrate video into their marketing efforts.

     
  • How to Avoid the Legal Pitfalls of Green Marketing

    Use caution when promoting green products or homes.