Just as we saw in our first round of the Online Reputation Assessment (ORA™) scores for the NMHC 50, size doesn’t really matter when it comes to a company’s online reputation. The smaller management companies listed on the 2015 NMHC 50 were just as likely to have high ORA™ scores as the larger firms.  In this issue of ORA™ Power Rankings we assess the performance of the NMHC 50 managers with regards to their online reputation as of October. 

In the top 10 for ORA™ Scores, only two companies from the NMHC 50 top 10 made the cut, while four companies from the bottom 10 made the cut.

AvalonBay, Gables, and Aimco all made some strides in the past six months, making their way into the top 10 for the first time, at No. 1, No. 3, and No.5, respectively.

The ORA™ scores of the NMHC 50 also improved overall, from the top score of 68 in March to the top score of 76 in October.

Bozzuto (No. 2) and Drucker & Falk (No. 7), which both commonly have the most properties listed across our series, rank highly across their portfolios, with ORA™ scores of 72 and 67, respectively.

Overall, the NMHC 50 is doing slightly better with their online reputation than the rest of the country, with an average ORA™ of 56, compared with the national average of 54.

The ORA™ score, provided by J Turner Research, is based on a monthly, nationwide analysis of the online reputation of 55,000 plus apartment communities across a number of review sites.  This single score eliminates the ambiguity of measuring a property’s online reputation, as it offers a definitive measure of the property’s aggregated reviews across multiple ratings sites.  

Rank Management ORA Score
1AvalonBay Communities, Inc.76
3Gables Residential70
6Cottonwood Residential68
7Drucker & Falk Real Estate67
8Morgan Properties67
9Camden Property Trust67
11Milestone Management, L.P.65
12The Related Companies61
13Village Green60
18Edgewood Management57
19Alliance Residential57
20Asset Plus Companies56
21UDR, Inc.55
22Home Properties, Inc.54
23Winn Companies54
24The Michaels Organization54
25Forest City54
26Essex Property Trust, Inc.54
27The John Stewart Company54
28Edward Rose53
29BH Management Services, Inc.53
30FPI Management53
31Hunt Companies/ LEDIC53
33Pinnacle Properties52
34Fairfield Residential LLC51
35The ConAm Group51
36Equity Residential51
37Bell Partners51
38CF Lane, LLC50
39Sentinel Management50
40US Residential49
41The Lynd Company49
42JRK Property Holdings, Inc.48
43Harbor Group Management48
44CompassRock Real Estate47
45American Campus Communities, Inc.46
46Bridge Property Management46
47Weidner Apartment Homes45
49Apartment Management Consultants, LLC43

Note: No apartment community data was available on Balfour Beatty Communities  


In an ongoing series of ORA™ Power Rankings, MFE periodically publishes a new ranking of apartment properties and management companies based on different parameters. ORA™ Power Rankings is powered by J Turner Research. To arrive at the aggregated score, J Turner Research tracks and analyzes the online reputation of more than 55,000 apartment properties across multiple ratings websites, on a monthly basis. To overcome the challenge of multiple ratings scales, the company has devised a statistical model to establish a single score for each property. This score, based on a 0-100 scale, serves as a benchmark to compare and contrast individual properties—and portfolios—nationally.


Please contact the J Turner Research team at research@jturnerresearch.com